Pewaukee, WI – Marketing & Customer Support Manager

The Marketing & Customer Support Manager is responsible for driving customer service, marketing and brand awareness, and product preference by: 

• Developing and deploying product/marketing strategies that effectively articulate the CFR value proposition. 

• Overseeing the execution of “world-class” order processing and customer service activities. 

• Recommending business solutions that support customer needs and CFR interests. 

• Staying abreast of current industry trends and how the company's customers are being impacted to help the company solve specific market challenges. 

• Providing effective sales support and channel enablement. Typical Duties/Essential Job Functions: 

• Leverage customer and install base analytics and collaborate with commercial resources to identify a roadmap for up-sell and cross-sell opportunities. 

• Utilize CRM to track customer and account activity and map opportunity visibility. 

• Maintain up-to-date records of competitive offerings, identify strengths and weaknesses, and work cross-functionally to develop positioning strategies to foster company product success. 

• Monitor and maintain reports on financial, technological, regulatory, and demographic trends to identify new market and product opportunities. 

• Advance the sales process by overseeing the Marketing Department and the measurement of the effectiveness of marketing collateral, marketing communications, and digital strategies. 

• Enable the company's selling process by driving the creation of sales and partner tools such as playbooks, qualification guides, objection handling, ROI calculators, competitive kill sheets, and FAQs. 

• Collaborate with the Commercial Team and Technical Training Team to develop effective sales training materials and events. 

• Ensure on-time processing of orders and proactive customer communication to ensure total customer satisfaction. 

• Ensure synergy between customer solutions and company strategic objectives by maintaining a deep understanding of the company product and utilizing the voice of the customer (VOC) gathering and collaborating with sales and technical resources to understand customers’ high-level objectives and the most relevant product features/functionality for their specific business needs. 

• Conduct market research and analysis of price points to support new product introductions and new market opportunities; make recommendations as appropriate.